Simon Pegg stars as Sidney Young, a stereotypically clumsy British idiot working as a celebrity journalist in this US comedy.

After getting a very lucky break, he starts work at highly respected magazine, ‘Sharps’, run by reliably on form Jeff Bridges in New York. Sadly though, it’s more The Devil Wears Prada than Shaun of the Dead, with Pegg floundering outside his comfort zone.

The unlikely love interest Kirsten Dunst works well with Pegg for the laughs, but they don’t exactly set the screen ablaze with passion.

Sidney goes through some emotional challenges, while trying to decide if he should sacrifice his journalistic principles in order to get into the magazine. He’s eventually seduced by the glitz and glamour of the celebrity world, especially the young starlet Sophie Maes (Megan Fox).

Fans of previous Pegg incarnations will wonder if he ever experienced similar feelings in real life with this film.

The audience looks on helplessly as one of the UK’s best comic talents is potentially ruined by this US film.

This is a forgettable comedy. Please come back to us Simon. We can forgive and forget.

Brendan Griffiths
Rating: 2/5