It’s no secret that students like to party. Drinking, dancing, clubbing – you name it, students are at it. However, in the current economic climate, with student loans not stretching as far, changes have been noted in the type of activities that today’s students get up to.
No Facebook event invite would be complete without initial ‘pre-drinks’ top of the agenda, and the traditional ‘bar crawl’ has long been replaced with staying in until midnight and then heading to a club (which would have been the final destination of many in years gone by).
With fee payments increasing this year, and students taking out higher loans to cover their costs, money is going to be a high priority for students, and careful thinking about value for money is bound to be an issue.
The end of Thursday night club nights at our own 53 Degrees is symbolic in the shift in student drinking trends. A market-research campaign to gauge students’ views on Preston night life has been completed, and results are due to be published next week.
Effect on bars
So with students being more careful with their money, how is this affecting Students’ Union (SU) bar, Source?
Jon Russ, the SU Bars and Catering Operations Manager, said: “The national trend is up for bars closing; 16 pubs a day are closing up from 14 in 2010.
“Students appear to be more conscious on how they spend their money. They are spending less on nights out than in the past and saving money on drinking cheap supermarket drinks and preloading.
“Three years ago, on Saturdays, we would be at [full] capacity by 10.30pm but now it’s a lot later. People are more drunk when they come in and we turn away more people on arrival because they have had too much to drink but they’re coming here straight from halls.
And it’s not just in the evening that drinking trends are changing. Even the lunch time drink between lectures has changed.
“More people are having a soft drink between lectures. Whereas they used to come in for a pint with a meal, more students are having a soft drink instead.
“As money dries up people start nearer to the where they want to end up,” continued Jon.
But it’s not just SU bars and clubs that are feeling the pinch. In October of last year, nightclub company, Luminar, owners of Preston clubs Lava and Squires, went in to administration, showing that sales across the country in bars and clubs are falling. According to the BBC: “The company recorded losses of £198m in the year to the end of February as sales dropped by 19%.”
One manager of a city centre bar has noticed a change in students’ attitude towards money.
“Students are becoming more financially aware than anything else,” he said. “Especially with fees going up they’re looking at what they spend their money on.”
What do students do?
There is no doubt that there is both a national and local change in the ways students are enjoying nights out. UCLan student, Lee Bradshaw, has been going on nights out in Preston since he was 18, and has noticed a big change in the sorts of nights out that students enjoy now.
He said: “When I first started going out, up until about three years ago, we used to start off in a bar at around seven or eight in the evening, and keep going until a club. We would get home about three or four in the morning. In my first year I did this three or four times a week and loved every minute of it. Drinks seemed cheaper back then so it was a lot easier to do.
“I’ve noticed students tend to go out a lot later then they used to. Rather than hitting the bars, we tend to drink at home and go straight to a club. Cost definitely plays a big part, with many bars now charging entrance fees and drinks offers just aren’t what they used to be.
“I think the future depends on how long the recession lasts. Students have felt the pinch as much as anyone else and the closures in town and at the union have shown that. I think venues who don’t adapt to changing times will struggle in the near future.”
SU Campaigns Officer, Stefan Popovic, has lived in Preston for four years, and has also noticed a change. He said, “In first year used to go to more pre-drinking bars, like two or three places on the way, then go to the main club at about half 12, 1am. But now I stay in more until 12 or so but used to be 10pm.
“Pre-drinking then was the same as pre-drinking at home now. Prices have gone up in pre-drinking bars.”
So with drinks prices rising, loan values increasing and club nights closing, it is no surprise that the impact in Preston is being felt hard, particularly for students.
By Hannah Breeze and David Stubbings








